> Hello, world. I am

Jethro Landa.
WordPress Software Engineer.

Experienced WordPress Software Engineer specializing in custom plugin development, WooCommerce extensions, and API integrations. I focus on building scalable, high-quality solutions that deliver long-term value for businesses and their users.

01 / Showcase

Featured Plugins

  • Fuel savings calculator for fleets.
  • Generate PDF and option to send the report to any email via modal form.
  • WP Admin settings for storing email data and the generated pdf report.
  • Display all entries in a table with the option to delete or view the entry. Option to export data.
PHPMySQLWordPressReactAntdesignWP BlocksInteractivity API
0 Active Installs
v1.0
  • Fetches and displays historical US gas price data via third-party REST API.
  • Save the data in the server for caching
  • Perform WP Cron request every monday to get updated data
  • Add an interactive frontend USA map. Show gas prices for every state on click.
  • Create custom shortcodes and blocks for displaying data.
PHPWordPressWP CronReactAntdesignWP BlocksInteractivity APIREST API
0 Active Installs
v1.0
  • Imports data from RugbyExplorer into Sportspress Events using Graphql API.
  • Properly map data into event CPT and meta data
  • Create custom shortcodes for displaying data.
  • Admin settings for adding teams and leagues to import, manual import button and other settings
PHPWordPressWP CronAction SchedulerReactAntdesignGraphQL API
0 Active Installs
v1.0
  • WordPress plugin that uses Open AI API to auto-generate match preview and result posts for Sportspress events.
  • WP Cron job that runs every day to check for upcoming events and generate content based on the teams playing, recent form, and other relevant data.
  • WP admin settings for adding Open AI API key, models and prompt.
PHPWordPressWP CronReactAntdesignAIOpen AI API
0 Active Installs
v1.0
02 / Experience

Resume

Work History

Oct 2025 — Present

WordPress Developer

Freelance (Remote)
  • Built custom WordPress plugins for client-specific business requirements
  • Implemented REST API integrations with third-party services
  • Improved WCAG accessibility compliance and Core Web Vitals scores across client sites
  • Actively upskilling in AI-assisted software engineering and modern WordPress development workflows.
  • Working with and experimenting with Claude Code for agentic code generation, incorporating it into my development workflows — while learning and integrating Model Context Protocol (MCP) into real WordPress projects, including Novamira MCP for executing WordPress actions directly from AI agents, Figma MCP for design-to-code handoff, WordPress MCP Server for exposing site content to AI tools, and Block MCP for Gutenberg block development assistance.
  • Designed a hybrid AI development workflow combining free local LLMs with premium cloud models, reducing AI operational costs without sacrificing output quality on core development tasks.
Oct 2023 — Aug 2025

Web Developer

Xammis/Fuellogic (Remote)
  • Developed specialized WordPress plugins and internal web app solutions for fuel management workflows
  • Integrated third-party REST APIs including fuel price data providers
  • Optimized website performance and improved Core Web Vitals scores
  • Maintained and enhanced existing codebases across multiple projects
  • Integrated WordPress with HubSpot CRM using its REST API to fetch and push customer, contact, and deal data between platforms, ensuring accurate, real-time data synchronization. Built custom API connections to automate the exchange of information between the website and CRM, streamlining data flow and reducing manual entry across sales and marketing processes.
  • Continuously expanded my technical skill set by studying Ruby, Laravel, React Native (Expo), Next.js, and Tailwind CSS — broadening my development capabilities beyond WordPress and PHP to stay adaptable across modern web and mobile technologies.
Jan 2015 — July 2022

Software Engineer

Rymera Web Co (Remote)
  • Built and maintained free and premium WooCommerce extension plugins used by thousands of customers
  • Handled full plugin lifecycle: feature planning, development, testing, releases, and documentation
  • Resolved customer support issues and fixed reported bugs across plugin versions
  • Worked in an Agile/Scrum team environment with regular sprint cycles
Aug 2013 — Oct 2014

Web Developer

Lancera (On-site)
  • Converted PSD designs to WordPress using Underscores theme boilerplate, Twitter Bootstrap, and ACF
  • Deployed sites to production servers and handled ongoing maintenance and bug fixes
  • Continuously upskill on the latest technologies and development practices to stay current in a fast-evolving industry.

Technical Skills

Primary Skills

PHPReact JSjQueryAJAXMySQLWP HooksREST APICustom BlocksPluginsThemes

Tools & Workflow

GitGithub ActionsComposerNPMWordPress StudioAgile/ScrumSDLC

AI Tools

ChatGPTGitHub CopilotCursorOpenAI CodexClaude CodeMagic PatternsGoogle StitchNovamiraOllamaLM Studio

Secondary Skills

NextJsVercelLaravelReact Native (Expo/Typescript)Headless WPWP GraphQL

Education

B.S. in Information Technology

Silliman University
2008 — 2012
03 / Connect

Get in Touch

I'm currently available for freelance projects and open to new opportunities. The fastest way to reach me is by email — I usually reply within a day.

Available for new work